ripple+ is your gateway to a paradise filled with plant-powered puffs & incense droplets. We raise the roof through sustainable tech, and plant-based goodness all without a hint of nicotine or toxic energy in sight.

Born in our parents’ garage back in 2019, ripple⁺ has since grown into a team of 18 movie-makers, operating in unison from our HQ in Camden. ripple⁺ is stocked in 850 pharmacies + shops which are dotted around the world - from Sainsbury's to John Bell & Croyden. Don’t mind us, we’re just tryna conquer life & reach GOAT status.

Striving to provide you with & give you the best puffs + scents on earth, why? Because you deserve it, duh? So step out, perch yourself on a cloud and discover the world of ripple+.

Peace & love!

Sam and Lucie, ripple+ founders

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

🚭 small ripples make big waves

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

🚭 small ripples make big waves

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

ripple+: the key to the vault

Let’s start from the beginning.. the moments which shaped the ripple⁺ of today. Iconic moments & beautiful memories. This is us. This is the cloud life.

SEPT 2019: We Have Lift-Off

Our story begins back in ye olden days of 2019. Ripple⁺ launches from the highly glamorous setting of Lucie + Sam’s parents’ garage, where orders are packed and cars are (presumably) not parked. The rippling begins with our four OG formulas: POWER, RELAX, DREAM and BOOST.

DEC 2019: Royal ripple⁺

John Bell & Croyden, aka pharmacists to THE ACTUAL QUEEN start stocking ripple⁺. Naturally, we begin slipping this tenuous link to royalty in as many conversations as humanly possible.

MAR 2020: More stockists secured

Hot off our royal glow, the stockists keep coming. From Selfridges and Harrods to Printemps (Paris) and Kadewe (Berlin), plant-powered puffs are starting to get real fancy.

DEC 2020: Straight outta Compton (News)

Over London's second lockdown, we land our first-ever hometown newsagent – Compton News – and do a little shopfront makeover to bring a ray of optimism to the grey and empty streets of Soho. ❤️ you Nang!

APR 2021: Merch with a mission

A special one for us. ripple⁺ teams up with local charity Phoenix Futures to launch our official merch store. All profits continue to directly support people in our community working through drug and alcohol recovery.

MAY 2021- New CEO appointed

Arguably the most significant moment in ripple⁺ history: MUSHU steps in as CEO, insisting on ca-nine o’clock meetings and a never-ending supply of office treats.

AUG 2021: Community vibes

Alongside the Phoenix Futures collab, ripple⁺ launches Humans of ripple⁺: a campaign aiming to break down the stigma surrounding addiction. Some amazing humans open up and share their stories – we’re forever grateful.

FEB 2022: Plant-powered but make it fashun

Nicotine-free puffs are so hot right now. We take part in our first ever Fashion Week, bringing the ripple+ runway vibes.

APR 2022: That’s AMOUR

AMOUR, a limited edition collaboration with graffiti and fine artist André Saraiva, aka Mr. A, launches – and it’s definitely love at first sight/puff.

MAY 2022: The F**k Nicotine movement just keeps on growing

From alien drag queens to sassy pensioners, our community reaches new heights – we now have ripplers all around the world.

JUN 2022: ripple+ HQ is established

Home sweet home. ripple+ settles into its first-ever office HQ, smack bang in Camden Town – the perfect base for so much more to come…

JUL 2022: ripple+ launches ripple+ 2.0, the POD system

After consumer demand, we brought in ripple+ 2.0, our first ever rechargeable device – which is now one of the best-selling non-nicotine devices on the market.

FEB 2023: We took to Milan Fashion Week with Jennifer Coolidge (kind of)

Partnering with mega-transformer, Alexis Stone, we created a bespoke jean device for a Jennifer Coolidge transformation in MFW.

APR 2023: We launched the ripple+ MAX!

We brought to life our brand new ripple+ MAX, our brand new 1,000-puff device, revamped and reformulated for a sleeker puffing experience.

JUL 2023: a chromed-out collab

Another limited-edition collab release, enter LOSER. Mad things. Link-up. Coco Capitan x ripple⁺.

NOV 2023: droplet season, forever

Boom. A penultimate moment in the history of ripple⁺, the launch of our incense droplets - scents taken to greater heights

SEPT 2019: We Have Lift-Off

Our story begins back in ye olden days of 2019. Ripple⁺ launches from the highly glamorous setting of Lucie + Sam’s parents’ garage, where orders are packed and cars are (presumably) not parked. The rippling begins with our four OG formulas: POWER, RELAX, DREAM and BOOST.

DEC 2019: Royal ripple⁺

John Bell & Croyden, aka pharmacists to THE ACTUAL QUEEN start stocking ripple⁺. Naturally, we begin slipping this tenuous link to royalty in as many conversations as humanly possible.

MAR 2020: More stockists secured

Hot off our royal glow, the stockists keep coming. From Selfridges and Harrods to Printemps (Paris) and Kadewe (Berlin), plant-powered puffs are starting to get real fancy.

DEC 2020: Straight outta Compton (News)

Over London's second lockdown, we land our first-ever hometown newsagent – Compton News – and do a little shopfront makeover to bring a ray of optimism to the grey and empty streets of Soho. ❤️ you Nang!

APR 2021: Merch with a mission

A special one for us. ripple⁺ teams up with local charity Phoenix Futures to launch our official merch store. All profits continue to directly support people in our community working through drug and alcohol recovery.

MAY 2021- New CEO appointed

Arguably the most significant moment in ripple⁺ history: MUSHU steps in as CEO, insisting on ca-nine o’clock meetings and a never-ending supply of office treats.

AUG 2021: Community vibes

Alongside the Phoenix Futures collab, ripple⁺ launches Humans of ripple⁺: a campaign aiming to break down the stigma surrounding addiction. Some amazing humans open up and share their stories – we’re forever grateful.

FEB 2022: Plant-powered but make it fashun

Nicotine-free puffs are so hot right now. We take part in our first ever Fashion Week, bringing the ripple+ runway vibes.

APR 2022: That’s AMOUR

AMOUR, a limited edition collaboration with graffiti and fine artist André Saraiva, aka Mr. A, launches – and it’s definitely love at first sight/puff.

MAY 2022: The F**k Nicotine movement just keeps on growing

From alien drag queens to sassy pensioners, our community reaches new heights – we now have ripplers all around the world.

JUN 2022: ripple+ HQ is established

Home sweet home. ripple+ settles into its first-ever office HQ, smack bang in Camden Town – the perfect base for so much more to come…

JUL 2022: ripple+ launches ripple+ 2.0, the POD system

After consumer demand, we brought in ripple+ 2.0, our first ever rechargeable device – which is now one of the best-selling non-nicotine devices on the market.

FEB 2023: We took to Milan Fashion Week with Jennifer Coolidge (kind of)

Partnering with mega-transformer, Alexis Stone, we created a bespoke jean device for a Jennifer Coolidge transformation in MFW.

APR 2023: We launched the ripple+ MAX!

We brought to life our brand new ripple+ MAX, our brand new 1,000-puff device, revamped and reformulated for a sleeker puffing experience.

JUL 2023: a chromed-out collab

Another limited-edition collab release, enter LOSER. Mad things. Link-up. Coco Capitan x ripple⁺.

NOV 2023: droplet season, forever

Boom. A penultimate moment in the history of ripple⁺, the launch of our incense droplets - scents taken to greater heights

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STARTER KIT
1x rechargeable device + 4x pods
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POD KIT
Rechargeable ripple+ device
Fan Favourite
FOCUS Pods
mango aroma
Fan Favourite
Top Rated
HAPPY
passion fruit aroma
Top Rated
Best Seller
POWER Pods
peppermint aroma
Best Seller