ripple+ is your gateway to a paradise filled with plant-powered puffs & incense droplets. We raise the roof through sustainable tech, and plant-based goodness all without a hint of nicotine or toxic energy in sight.

Born in our parents’ garage back in 2019, ripple⁺ has since grown into a team of 18 movie-makers, operating in unison from our HQ in Camden. ripple⁺ is stocked in 850 pharmacies + shops which are dotted around the world - from Sainsbury's to John Bell & Croyden. Don’t mind us, we’re just tryna conquer life & reach GOAT status.

Striving to provide you with & give you the best puffs + scents on earth, why? Because you deserve it, duh? So step out, perch yourself on a cloud and discover the world of ripple+.

Peace & love!

Sam and Lucie, ripple+ founders

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

🚭 small ripples make big waves

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

🚭 small ripples make big waves

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

ripple+: the key to the vault

Let’s start from the beginning.. the moments which shaped the ripple⁺ of today. Iconic moments & beautiful memories. This is us. This is the cloud life.

SEPT 2019: the dream begins. 

Young & fresh faced. Ripple⁺ comes to life starting with our OG line-up: POWER, RELAX, DREAM & BOOST.

MAR 2020: stockists join the party.

The ripple⁺ effect is moving at pace now. Market momentum at a fever pitch. Ripple⁺ stocks land on the shelves in stockists such as John Bell & Croydon (British Royal Pharmacy), Selfridges, Harrods & Printemps. Solid moves.

DEC 2020: Straight outta Compton (News)

Come on. We lockdown our first-ever hometown newsagent & give it a complete ripple⁺ makeover, painting over the storefront and lighting up the Soho streets. Shout out Nang ❤️

APR 2021: Merch with a mission

A special partnership. ripple⁺ teams up with charity, Phoenix Futures to launch our first official collection of merch. All profits go directly to support people in our community working through drug & alcohol recovery.

MAY 2021: The pugfather is born

No other moment comes close. Mushu steps through the doors as the office big boss— his objectives consists of belly rubs, unlimited treats and guard-watching the fam.

AUG 2021: Community vibes

Introducing: Humans of ripple⁺. A campaign aimed at bringing together some amazing humans to open up and share their stories relating to addiction. beautiful scenes.

APR 2022: ripple⁺ AMOUR 

Our first ever artist collab brings to life a limited-edition ripple⁺ to make you fall in love. AMOUR. shout out to André Saraiva, aka Mr. A. You’re the GOAT.

JUN 2022: ripple⁺ HQ aka home-sweet-home 

The ripple⁺ team really settles into office life, establishing our ripple⁺ HQ right in the heart of Camden Town— the perfect place for inspo & irreplaceable vibes.

JUL 2022: ripple⁺ 2.0 is born, welcome to the POD era. 

After high & popular demand, we finally launch our first ever rechargeable device— we love the community, so we gotta give to the community.

FEB 2023: We took to Milan Fashion Week with Jennifer Coolidge

We partnered up with the iconic, mega transformer Alexis Stone and complimented her look with a bespoke jean-inspired device for a Jennifer Coolidge transformation at PFW. Serve.

APR 2023: A new era. 

The launch of ripple⁺ MAX! Our OG ripple⁺ goes through an evolution. Becoming a brand new 1,000 puffs device with a sleeker & sexier design & revamped and reformulated to enhance your puffing experience.

JUL 2023: A chromed-out collab

Another limited-edition collab release, enter LOSER. Mad things. Link-up. Coco Capitan x ripple⁺.

NOV 2023: A new player added to the family

A penultimate moment in the history of ripple⁺, the launch of our incense droplets - scents taken to greater heights.

SEPT 2019: the dream begins. 

Young & fresh faced. Ripple⁺ comes to life starting with our OG line-up: POWER, RELAX, DREAM & BOOST.

MAR 2020: stockists join the party.

The ripple⁺ effect is moving at pace now. Market momentum at a fever pitch. Ripple⁺ stocks land on the shelves in stockists such as John Bell & Croydon (British Royal Pharmacy), Selfridges, Harrods & Printemps. Solid moves.

DEC 2020: Straight outta Compton (News)

Come on. We lockdown our first-ever hometown newsagent & give it a complete ripple⁺ makeover, painting over the storefront and lighting up the Soho streets. Shout out Nang ❤️

APR 2021: Merch with a mission

A special partnership. ripple⁺ teams up with charity, Phoenix Futures to launch our first official collection of merch. All profits go directly to support people in our community working through drug & alcohol recovery.

MAY 2021: The pugfather is born

No other moment comes close. Mushu steps through the doors as the office big boss— his objectives consists of belly rubs, unlimited treats and guard-watching the fam.

AUG 2021: Community vibes

Introducing: Humans of ripple⁺. A campaign aimed at bringing together some amazing humans to open up and share their stories relating to addiction. beautiful scenes.

APR 2022: ripple⁺ AMOUR 

Our first ever artist collab brings to life a limited-edition ripple⁺ to make you fall in love. AMOUR. shout out to André Saraiva, aka Mr. A. You’re the GOAT.

JUN 2022: ripple⁺ HQ aka home-sweet-home 

The ripple⁺ team really settles into office life, establishing our ripple⁺ HQ right in the heart of Camden Town— the perfect place for inspo & irreplaceable vibes.

JUL 2022: ripple⁺ 2.0 is born, welcome to the POD era. 

After high & popular demand, we finally launch our first ever rechargeable device— we love the community, so we gotta give to the community.

FEB 2023: We took to Milan Fashion Week with Jennifer Coolidge

We partnered up with the iconic, mega transformer Alexis Stone and complimented her look with a bespoke jean-inspired device for a Jennifer Coolidge transformation at PFW. Serve.

APR 2023: A new era. 

The launch of ripple⁺ MAX! Our OG ripple⁺ goes through an evolution. Becoming a brand new 1,000 puffs device with a sleeker & sexier design & revamped and reformulated to enhance your puffing experience.

JUL 2023: A chromed-out collab

Another limited-edition collab release, enter LOSER. Mad things. Link-up. Coco Capitan x ripple⁺.

NOV 2023: A new player added to the family

A penultimate moment in the history of ripple⁺, the launch of our incense droplets - scents taken to greater heights.