sorry big tobacco ...
we’re breaking up

You’ve now entered a plant-powered universe

But get ready to roll up your sleeves. there’s work to be done.

Big tobacco has a deep and tangled history with society. Our view is quite simple, f**k nicotine.
Tobacco kills more than 8 million people worldwide each year. Nicotine is the fix in tobacco that causes dependency, and according to research, it can be more addictive than heroin. It’s messed up as f**k.
 
Nicotine is the ex you can’t quite shake. We’ve been there too, and it’s no wonder so many of us are hooked. From cigarettes to vapes, Big Tobacco is a multi-billion-pound business profiting from our addiction. 
 
At ripple, we believe that zero-nicotine and non-addictive tastes better
Always remember, the goal is to stop not start. 
 

Small ripples make big waves 🌊

our work in the community

We’ve got a massive task ahead of us, but we’re certain that the path to fighting against Big Tobacco lies in grassroots-level action.

We’re working with brilliant organisations like Phoenix Futures, who help people on the road to recovery from addiction. Our merch store is dedicated to this cause: all proceeds are donated to support the charity’s Recovery Through Nature program—an initiative that empowers in-patients to grow their own produce, which has been proven to aid recovery and prevent relapse from drug or alcohol addiction. 

This is only the start of the f**k nicotine movement—there’s so much more to come.

Welcome to the ripple+ family!

ripple founders